Products

Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan.

  • Simplicity offers a comprehensive, tech-enabled investment platform with proprietary resources, institutional trading capabilities, annuity portfolio integration, and partnership with leading money managers to deliver client-needs driven portfolio strategies.

    Simplicity empowers advisors through:

    • A Proven End-to-End Sales Process

    • Investment Specialization 

    • Qualified Lead Generation

    • Proprietary Risk Management Platform

  • Simplicity is at the forefront of advancing retirement planning by providing best-in-class and proprietary annuity solutions tailored to specific wealth accumulation and income objectives.

    With $10Bn+ in annual annuity sales, Simplicity offers the following products:

    • FIA – Fixed Index Annuity

    • MYGA – Multi-Year Guaranteed Annuity

    • VA – Variable Annuity* (*only sold through a Broker-Dealer, agent must be securities licensed)

    • RILA – Registered Index Linked Annuity* (*only sold through a Broker-Dealer, agent must be securities licensed)

    • SPIA – Single Premium Immediate Annuity

    • DIA – Deferred Income Annuity

  • Simplicity’s complete life insurance offering delivers leading products for death benefit, income replacement, estate planning, business continuity, tax-free retirement income, wealth transfer, college funding, and more.

    With $400M+ annual Life Insurance sales, Simplicity offers the following products:

    • Permanent Life Insurance, including:

      • IUL – Indexed universal life

      • Single Premium

      • GUL – Guaranteed Universal Life

      • VUL – Variable life

      • Final expense

    • Term Life Insurance

  • Long-term care (LTC) is a top concern among retirees. Our experienced team can help you address this concern with your clients, offering both Asset-based LTC and Traditional LTC solutions, including a new ABLTC product that is guaranteed issue.

  • As a national leader in the disability insurance brokerage arena, Simplicity understands the unique challenges financial professionals face. We extend our expertise to all 50 states and continue to earn accolades for our stellar work.

    Products include:

    • Individual Products

    • Business Products

    • Special Rick

  • Life insurance only provides a death benefit and long-term care insurance only pays for qualifying expenses. A linked benefit policy has a death benefit, maintains a cash value and can provide income tax-free payments for qualified long-term care related expenses.

  • Simplicity supports advisor partners in helping them streamline business efficiencies and achieve scale by providing: 

    • Innovative sales technology

    • Product education and training

    • Point-of-sale materials

    • Case and proposal design

    • Sales support

  • Backed by decades of combined experience at both carrier home offices and BGAs, Simplicity's Underwriting team knows what it takes to turn challenging cases into successful outcomes. From first review to final offer, the team is highly accessible, negotiating, expediting, and delivering top-tier results for even the most challenging cases.